Collaborators on DAM systems are limited to marking up, reviewing, and commenting on digital assets. On the other hand, MAM systems streamline high-resolution (high-res) video post-production workflows by orchestrating many steps in the process, including ingestion, transcoding of raw footage, proxy workflows, video distribution, and media archive. Digital asset management systems are not usually optimized for work-in-progress workflows, so typical user tasks include searching, filtering, browsing folders, downloading and upload finished digital assets. Primary DAM users are marketing agencies, freelancers, brand executives, end clients, etc., while primary MAM users are media managers, studio operators, producers, videographers, etc DAM systems typically handle less than 100,000 assets, but MAM systems can manage millions of assets Typical DAM file sizes tend to average less than 100MB while MAM systems can handle file sizes several Terabytes in size DAM and MAM systems differ in several ways: MAM systems, on the other hand, are best suited for large volumes of rich media assets and unlike their DAM predecessor, can be on-premises or cloud-based also. While MAM and DAM systems may seem similar on the surface, they are very different beasts! Media Asset Management platforms manage a much broader range of digital files, including rich media assets such as massive video and multimedia files in a way that digital asset management platforms cannot match.ĭAM systems most often are cloud-based and are best suited to low volume published content supported by metadata-based search and download capabilities. Your MAM solution should provide automated metadata management to organize files intelligently and save you from large-scale metadata entry projects. How well can you categorize your assets? Are there customizable metadata fields for organizing your assets? Can you update external portals with your logo, colors, and brand imagery? How easy is it to implement customizations?Ī sound MAM system doesn’t just store assets it puts them in context. Can you add more storage at the push of a button? Think of the future, and pick a MAM system that will serve you well for years. AI-powered search? Even better.īefore committing to a MAM system, consider its flexibility and potential to scale as your asset collection grows.
The assets in your media library won’t do you much good if you can’t find them.
Some of the questions you should ask your proposed vendor are listed below: These are built to streamline workflows like film or video post-production.ĭepending on your unique requirements, there are a range of factors to consider when choosing the best media asset management system for your team. To switch things up a notch, some MAM systems (like Zoom’s PAM) come with Production Asset Management (PAM) components designed for round-the-clock, work-in-progress media production workflows. MAM systems offer a practical, intelligent solution for storing, organizing, and retrieving critical media files to help editors work more efficiently. Added to this is the protracted length of time taken to publish content, considering the fast-paced nature of the industry.
By simply selecting tags like “Face” matches “Mario” and specifying events like “Goal scored”, the Zoom Premiere plugin extracted relevant clips from 21K+ hours of footage into a premade sequence ready for final editing in Adobe Premiere.īy contrast, this same process would have taken months to execute without a MAM system like Evolphin Zoom. Consider this, the time taken to create a retrospective on the 1960s famed left-winger, Mario Corso, was drastically reduced from weeks (or even months!) to minutes. Inter Milan’s video editors could then create video sequences inside Adobe Premiere using Zoom’s Premiere plugin and the Zoom AI video editing toolset.